Bringing Humanity to the Dialysis Category
Two companies came together to offer dialysis providers with EMR software that helped them spend less time on regulatory requirements, and more time providing vital care to patients.
A New Name for a Merger of Two Leaders
Renesan and Visonex, both EMR software leaders serving independent dialysis clinics, came together to form one brand under the leadership of their new private equity owners, The Brydon Group.
They needed a company name that could honor where both companies came from, but also build a vision for what’s next. In our naming process, we examined many territories that the new executive team was passionate about, and landed on the name Renvio. It spoke to both legacy companies’ names, while also playing on the Latin root “via,” which means “path.”
Integrating Two Product Portfolios
Both companies brought with them products with different organizational hierarchies and naming systems. What they shared was a vision to provide software that touched the entire renal care lifecycle. We helped them translate their vision for a complete Kidney Care Cloud into an easy-to-navigate product portfolio with names that speak to the aspirations of every department of a clinic.
Forward Momentum
The brand was anchored by the central metaphor of a streamlined pathway to the future, which is expressed in many ways, from its system of elegant lined patterns to its name and logo.
Emphasizing Humanity and Warmth
Another trait that both companies shared was a strong reputation for customer service. We helped translate this passion into a voice & tone that guided their communications, bringing their charismatic and sincere culture to the forefront.
A Unified Digital Presence
During a merger, it’s key to make sure the new company’s website has a clear story and digital experience. We created a simple-to-navigate website that brought the brand to life while telling the story of the companies that came together to make it possible.
Creative Partners
Superhuman
The Renvio project was done at Superhuman.
Strategy
Lee Cerier led the brand positioning, along with Ethan Hyslop.
Visual Identity
Beccah Pepper, Sean Cooley and Andrew Beckman created the visual identity.