Move 
from what you are today to what you 
could be.
ABOUT
From the biggest brands in the world to the great idea rolling around in the back of your mind, Ambio Branding offers world-class brand creation services for companies who are ready to raise the game.
Make Your Next Step Meaningful
A note from our founder, Becky Radecki (Lang).
Today’s companies are rarely the centuries-old institutions that brands used to be.
Of course, some 300-year-old beer companies and 1920s car brands are still the gold standard, but even they need to update and modernize. For most companies, change is a constant, and they must navigate a pivot in their value proposition, a shakeup in ownership or a merger of several companies into one.
We’ve worked with dozens of companies in these exact situations, and facilitated work sessions that bring together all kinds of perspectives. Former competitors who now must integrate their products. Private equity board members pushing forward a new investment thesis. Founders moving to visionary roles as a new CEO helps steer toward an IPO. Brand can act as a kind of glue during change, because it helps people stop and ask basic questions.
Why do we get up in the morning?
What do we actually do?
Why do we care?
Methodology
This process brings people together and gives them the tools to share a company’s story in an emotional and meaningful way.
Define Your Purpose
Identify what you stand for in language that stands out.
Unite Your People
Align your decision makers in building your brand, and inspire your employees in bringing it to life.
Differentiate Your Story
Build a storytelling framework that leads to a dynamic presence in your market.
Building a Strategic Narrative
The best brands in the world resonate because they’re built on a strong strategic narrative. This is a concept that links everything they do, from their purpose to their central metaphor to their name, tagline and logo. This helps ensure that everyone who creates and markets a brand is telling the same story, building the consistent awareness that makes brands recognized world-wide.
When you work hard to build a strong set of brand identity components, they all work together to tell a clear and unique story.
Central Metaphor
A brand concept is often built on a central metaphor that guides every element of a brand’s identity. Classic examples are the Nike swoosh or the Airbnb Bélo.
Name
Finding an original and meaningful name for a company takes strategy and exploration, but it should ideally connect back to the brand’s positioning and metaphor.
Logo
A powerful logo shouldn’t be a telegraphic representation of what the company does. It should stretch what’s possible for a brand by evoking its purpose.
Verbal Identity
A brand’s tagline and manifesto should elaborate on the brand’s core concept by inspiring emotion and inviting participation and dialog.
Category description
Clearly defining a brand’s category does the hard work of explaining succinctly what it does, which helps bring meaning to the conceptual elements of the brand.